Client Work | Refresh Miami
Where Miami Tech Happens.
Miami’s oldest and largest tech and startup community in Miami with over 15,500 members and founders had outgrown its original branding and messaging since its inception in 2009. Refresh Miami was in need of a brand refresh (pun intended) that resonated with its expanded offerings of daily delivery of Miami’s tech news , exclusive events with top speakers in tech, and hosting of a job board and tech talent network.
The Soultion:
I first started by creating a new logo design using bold and vibrant colors to capture a tech-inspired aesthetic. I then evolved their messaging to position Refresh Miami as the place “where Miami tech happens” instead of just a participant or reporter of the scene.
I also created a framing device using a refresh icon to visualize how refresh Miami is constantly updating (or refreshing) it’s news posts, job board and events.
Maria Derchi
Executive Director
“Working with Meli was an absolute pleasure. She listened carefully to what we needed and captured the true essence of our brand. Each design had so much depth to it and was incredibly well executed. She is a true artist and brand builder!”
Nicole Vasquez
CEO & Co-Founder
“Meli came in with a fresh pair of eyes and loads of expertise, completely transforming our brand logo and colors. Now, we’ve got a sleek, modern look that really breathes life into who we are as a company. If you ask me, her creative strategy is top-notch. We can’t recommend her enough!”
